VideoEgg was a privately held advertising network, which re-branded itself in September 2010 as SAY Media. Their network is composed of over 100 million users across more than 500 sites, blogs, gaming and mobile environments.[1][2]
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VideoEgg was founded in early 2005 when Yale University graduates David Lerman, Matt Sanchez and Kevin Sladek were hacking video software. At the time, the three were involved in a social venture that was matching non-profit organizations that needed public service announcements with a nationwide network of filmmakers who would make video with their digital cameras and desktop editing packages.[1][3]
The three soon encountered a lack of simple, foolproof tools for people to get video on to the web from the diverse range of devices, editors, encoders, and players, people owned. They began to create tools to manage web video.
As their business matured they began to focus on monetization, and found an opportunity in video advertising in online video and online social networking services. In May, 2008 the company officially discontinued video hosting services to focus entirely on its online advertising network.[4]
In June 2008, VideoEgg and one of its partner websites, hi5, were sued in the United States by EMI recording labels and music publishers. The plaintiffs alleged that the services are liable for copyright infringement due to videos uploaded by hi5 users through the VideoEgg application, and sought injunctions against the allegedly infringing activity.[5]
VideoEgg is a privately owned company. As of 2010, VideoEgg had conducted four rounds of funding, raising over $30 million. Investors include First Round Capital, WPP Group, August Capital, Focus Ventures and Maveron.[6][7][8]
VideoEgg provides an online advertising network. The company’s network comprises over 200 social, video and gaming sites, reaching over 80 million unique online users and more than one billion page impressions monthly.
VideoEgg has an in-house creative team to help create an ad unit. The company’s in-house design team creates the display ad unit and the custom overlay using advertiser’s creative assets.[9]
In July 2008, VideoEgg announced several new capabilities to their ad network. These include offering advertisers increased ad features and functionalities, such as:
Publishers are able to integrate VideoEgg’s AdPlatform. VideoEgg then serves the ads, which are designed to fit in any space and publishers receive payment every time a user engages with one of the VideoEgg ad units on the publisher’s site.